Dyson: Content marketing
Dyson launches a new cordless vacuum cleaner that is powerful, and quiet. A unique combination. This new and unique product should be brought to attention.
Qualitative results at Mamaplaats
- Knowledge of the new products among the target group;
- Increasing likeability of the brand;
- Top of mind brand awareness;
- Let the target group form an honest opinion of the product;
- Obtaining unique content: mothers test, share text, and images (= valuable!).
Quantitative results at Mamaplaats
- Goal of 100,000 reached persons has been achieved (155K);
- Review score: 8,9. Dyson also uses this figure in its own communications;
- Social media campaign delivered > 2,500 clicks to Dyson;
- Dozens of vacuum cleaners have been sold through a unique discount code;
- 875 participants took part in the giveaway.