Monuta: Content marketing
Monuta arranges funerals and takes out insurances for this. A subject that you do not like to think of, but which is important to arrange properly. Monuta asked us to pay attention to subjects related to life and death in a ‘positive’ way and to link this to their expertise and insurance.
The campaign has the following key results:
Qualitative results at Mamaplaats
- Lighten a heavy subject;
- Created reusable content;
- Loaded themes as an inspiration for mothers to write non-sponsored blogs on the same topic;
- Learned about the need to think about this topic.
Quantitative results at Mamaplaats
- > 10,000 clicks realized by people from the target group, who have been in contact with Monuta before = very relevant;
- 2 million people reached within eight months;
- 10 influencers selected from more than 100 registrations.